On September 5th 2023, the Best of Bangladesh event witnessed the signing of a momentous Memorandum of Understanding (MOU) between the Bangladesh Apparel Exchange (BAE) and the Eindhoven International Project Office (EIPO). This significant collaboration unfolds against the backdrop of Europe’s first-ever nation branding event, celebrating the essence of Bangladesh. The cooperation captured in the MoU aims to develop a global digital platform, sharing solutions for the sustainable transformation of the apparel industry in Bangladesh.